Maybe you’re looking for a rebrand. Maybe you’re starting from scratch. No matter how big or small your brand seems, the steps of an audit remain the same.

In this step, we assess:

• Your brand

• Your competitors’ brands

There are 3 categories to look at when auditing a brand: Core Identity, Verbal Identity, and Visual Identity.

Core Identity: The personality.

• Business name

• What you do: Briefly describe your business.

• Brand Heart: Outline your purpose, vision, mission, and values.

• Audience: Who are your target personas?

• Competition: Who are your top 3-5 competitors?

• Key differentiators: What makes you different/better than your competition?

• Brand personality: How do you describe your brand?

Verbal Identity: The way you talk about you.

• Tagline: How do you sum up what you do in a single sentence?

• Value prop: What unique value do customers get from purchasing your product/service?

• Key messaging: What are your main selling points or messaging pillars?

• Voice: How do you speak in your content?

Visual Identity: The way you look.

• Logo

• Color palette

• Typography (Fonts, etc.)

• Visual elements (Photography, illustration, etc.)

The next step is to figure out what other people are doing. What do you like about what they’re doing? What do you not like?

This is where we ask the same questions during the brand audits about our competitors.

We’ll help you organize all the information across multiple conversations.

With this information, we can create an action plan or a creative brief, which will serve to inform, not overwhelm.

Now that we have a bigger picture of your brand in mind, we can start creating the visual identity.

Here is where we figure out:

• Your logo

• Your brand colors

• Your typography

• Product Packaging (for some)

• Photography

We’ll produce a brand guide for you to refer to for when you begin creating content. :)